Back to Lead generation

    01 — Lead generation / How we do it

    How PracticaI builds your AI lead engine

    ICP engine

    Define and continuously refine your Ideal Customer Profile using data, not guesswork.

    Data analysisSegmentation

    Automated prospect discovery

    AI scans LinkedIn, databases, and web sources to surface matching companies.

    Web scrapingData enrichment

    Lead scoring

    ML models score leads on fit, intent, and engagement signals.

    Machine learningIntent data

    Personalised outreach automation

    Multi-channel sequences personalised to each prospect's context.

    Email AILinkedIn automation

    Six-step process

    01Discovery & ICP workshop
    02Data source integration
    03Scoring model build & calibration
    04Outreach sequence creation
    05CRM sync & pipeline handover
    06Monitor, tune & scale

    CRM

    Email

    LinkedIn

    Data sources

    Calendar

    Reporting

    Ready to build your AI lead engine?